Held from the 9th-12th January at Royal Phuket Marina, the 11th annual Phuket International Boat Show (PIMEX) reinforced its status as the top consumer yacht show in Asia with numerous sales and strong sales leads.
Power and sailing yachts, luxury real estate, lifestyle products, gadgets, marine toys and more were on display at the 2014 Phuket Boat Show. Asia's favourite boat show not only delivered a large in-water display but also a busy exhibition hall and a record turnout of media from around the globe, in addition to a vibrant boardwalk of diners soaking up the ambiance of the waterside lifestyle.
This year saw the yacht show move back to its original January timing and the move was immediately justified by sales on the very first day. By the end of the event, yachts, property and Harley Davidsons had all been sold and strong contacts had been established by all.
“There is no doubt that this year's PIMEX was a great success. Tangible sales at the Show and strong leads reported by many exhibitors underscore PIMEX as the leading consumer platform for the marine industry in the region,” commented Andy Dowden, the show's director.
3,800 visitors from 56 countries visited PIMEX this year, 54% of which came from overseas. Renowned for having the biggest in-water selection of yachts of any boat show in the region, PIMEX really out did itself this year with some of the largest boats ever. Seventeen yachts over 20 metres attended, including two superyachts, making for a spectacular display. The size of the yachts on display cemented what many had commented throughout the show - that larger models were proving to be more successful in terms of interest and sales in recent years.
PIMEX is the perfect blend of marine and lifestyle, attracting increasing numbers of international boat buyers and lifestyle-lovers. This year, the organiser focuses on targetting Russian visitors and this proved to be extremely successful with Russians being the single largest nationality of visitors, many of whom were serious buyers.
Phuket has blong-been a leading destination for meetings, incentives, conference and events in Thailand and as such has the infrastructure to support and foster further success for PIMEX.
Phuket is the yachting playground in Asia, and combined with its established marine facilities and being a lifestyle haven of choice for many high net worth individuals, Phuket will continue to lead the boating marketplace for many years to come - Andy Dowden, PIMEX Show Director
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