Set along the white sands of Pampelonne Beach, La Serena captures the essence of understated Riviera charm. Framed by the bright blue sea and the soft rhythm of the waves, this relaxed beach club in Ramatuelle offers a calm retreat just a short distance from the heart of St Tropez.
La Serena is known for its laid-back atmosphere, where comfort and style blend seamlessly. The beach is set up with soft loungers shaded by woven parasols, inviting guests to unwind and enjoy the sea breeze. Shades of turquoise and white define the setting, giving it a breezy, coastal feel that perfectly matches the Mediterranean backdrop.
Those exploring the coast on a St Tropez yacht charter often stop here to enjoy a slow afternoon on shore. The view across the bay is peaceful, and the soft sounds of the water and music from the bar create a relaxed rhythm that defines the Riviera lifestyle.
The restaurant at La Serena offers refined yet simple Mediterranean cuisine prepared with seasonal produce. The menu draws inspiration from both local and international influences, with fresh seafood, grilled vegetables, and light pastas complemented by subtle Asian touches. Each dish is crafted to reflect balance and freshness.
The kitchen works closely with regional producers, ensuring that ingredients are sourced responsibly. Dining under the shaded canopy, guests can enjoy an unhurried meal while watching boats glide across the water, an experience that pairs perfectly with a French Riviera yacht charter.
The bar at La Serena brings a casual, sociable energy to the beach. From late morning until sunset, guests can sip freshly prepared cocktails or chilled wines while soaking in the sun. As the afternoon fades, the atmosphere shifts gently into a more ambient evening mood, often with soft live music.
While it retains a calm, natural vibe, La Serena still carries the signature elegance associated with St Tropez. Its open, minimalist design and attentive service make it a refined destination without feeling overdone. It’s a fitting addition to any Mediterranean yacht charter itinerary, offering an ideal stop for lunch, an aperitif, or a leisurely day by the sea.
Beyond its inviting beach and cuisine, La Serena represents what many visitors seek in the south of France: a place where time slows down. Guests can move effortlessly between lounging by the shore, dining under the canopy, or taking a refreshing dip in the clear water. Everything here encourages a sense of calm and simplicity.
Whether arriving by car or tender, La Serena feels naturally connected to the wider experience of the Riviera coastline. It’s a destination where Mediterranean yacht charter visitors can pause amid their travels and enjoy the subtle pleasures of seaside living.
Including La Serena in your yacht charter itinerary adds a moment of quiet luxury to your exploration of St Tropez and the surrounding Riviera coast. The calm setting and effortless sophistication make it a fitting stop during a day spent discovering the beaches and coastal scenery that define this famous region.
To ensure smooth arrangements and the best options for your time ashore, speak with a professional yacht charter broker who can coordinate every detail of your visit.
